JOYSHA FAJARDO PHOTOGRAPHY

Joysha Fajardo Photography Website Design

We helped Joysha Fajardo Photography create a brand that was a true expression of her most valued gifts and talents.

How can we help you distinguish your brand in a crowded industry?

Challenge:

Joysha Fajardo came to us because she struggled with clarifying her message so that she could pivot her business away from family photography to doing what she loved most, documentary photography for entrepreneurs.  She wasn’t sure how to create a message that would be unique to her style of photography, yet uncomplicated and easy to understand.

Strategy:

We started with building the core of her brand – her mission, vision and brand positioning statements.  Once we could identify who she was as a brand we could then get clear on her core revenue streams.  From there we were able to create a brand distinct to her gifts and talents so she could serve the people who needed her most.

Design:

The aesthetic of her brand is grounded in shades of blue denim with a pop of warm yellow and orange to give her palette more depth and interest.  The key words for her brand are:  Emotional, memorable, authentic, friendly and exciting.

JOYSHA FAJARDO PHOTOGRAPHY MOOD BOARD

Results:

Joysha Fajardo now has a website that is not only aligned to her vision, but the message is clear and uncomplicated, aesthetically beautiful, and ready to convert prospects into clients.

Brand Position:

Bespoke documentary style photography.

Joysha Fajardo Photography helps entrepreneurs and small businesses document unique behind the scenes aspects of their businesses to connect more deeply with their audience, build brand awareness and create a loyal following by up-leveling their visual content through social sharing.

Scope of Work:

  • Business Development
  • Brand Strategy
  • Brand Design
  • Brand Photography
  • Website Copy
  • Website Design
  • Logo Design
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