BRANDING
IMAGINE WHAT’S POSSIBLE
Who is this for?
Service based entrepreneurs and small business owners who are ready to transform their brand from mediocre to magnificent. You want to create a brand that’s aligned with your vision, connects with your ideal audience, and inspires prospects to take action.
Brand Strategy
Phase one. Brand development + Copywriting
Develop a clear and cohesive communication strategy.
Our Approach:
We’ll help you develop a clear and compelling message that resonates with your audience, positions you as an authority, clearly communicates your offer (in a way that even a 10 year old could understand), and inspires a prospect to take action.
Our Process:
- Identify & understand your ideal customer avatar
- Identify & understand your brand beliefs and values
- Identify & clarify the problem / solution
- Develop a clear offer
- Design a roadmap for your unique communication plan
What to Expect:
- Approximate 3 – 4 week project duration
- 1:1 Initial discovery call
- Branding questionnaires
- Website home page copy
- Website services page copy
- Website about page copy
- 2 rounds of edits per page
BONUS: Collaboration and guidance on the development of your opt-in offer so you can start growing your email list.
The Outcome:
A simple, yet powerful strategy that clearly communicates your message and draws your audience into a story narrative that inspires them to engage. You will develop your brand voice and tone so you can consistently communicate to your audience in a way that is authentic to you and genuinely resonates with them.
Brand Identity
Phase two. Brand Styling, Concept + Photography
Design the look and feel of your brand.
Our Approach:
Collaboration and design direction to create the visual foundation of your brand. Good branding tells a compelling story, conveys a specific mood and message, and helps to build your brand’s personality. Over time, the identity we create for your brand becomes the face of your business, creating meaningful connections with customers wherever it shows up.
All design work is fully custom — conceptualized and brought to life specific to you so that you have a cohesive, strong visual presence and a rich story to tell.
Our Process:
Mood board
A mood board is an essential part of the design process. It is a collection of images that are deliberately chosen to shape and convey the visual direction your brand will take. We will create the world that your brand will live in.
Color & Typography
We will explore the colors and typography that best align with your brand. Inspired by your mood board, these elements will create a uniform, distinctive, and aesthetically pleasing brand design.
Brand Style Guide
Now we will button everything up into a useful style guide so that you can feel confident that your brand will be consistent and recognizable regardless of what platform or media you are using.
Personal Branding Photography
Once we’ve identified your brand mood and colors we can create the visual images that will support your new brand guidelines. This is a completely curated experience designed to create a cohesive, one of a kind image unique to you.
What to Expect:
- Approximate 3 week project duration
- 1:1 Initial discovery call
- Brand questionnaire
- Photo session storyboards
- Up to 3 unique locations
- 3 – 4 Unique looks
- Wardrobe and prop guidance
- 3 hour photo session
- MUAH resources available upon request
- 25 custom edited photos & web size files
The Outcome:
A completely custom brand identity designed to align with your vision and resonate with your target audience.
Brand Activation
Phase three. Website Design + Layout
Bring your brand to life!
Our Approach:
Once the strategy and identity have been defined we will complete the process by wire framing your website layout and design. A wire frame is a visual rendering of how your website will look and feel once you go live.
Our Process:
Most of the work here is done behind the scenes.
What to Expect:
- Approximate 1 – 2 week project duration
- 1 round of edits
- Creative Direction
- Home page design
- Services page design
- About page design
- Contact page design
- Resources available for website developer
The Outcome:
A completely custom and beautiful website design that clearly communicates your message both visually and verbally. This new website will be your most strategic marketing tool created to attract your ideal audience in a meaningful and compelling way.