Share your gifts & shine your light on the world.

Live your brand with a contagious passion!

Hey! I’m Ruby.

Founder, CCO & Brand Curator

I help service based entrepreneurs build unique, authentic and profitable brands, so you can start making a living doing what you love!

I know that you have something really amazing to offer this world, but you’ve gotten so busy on the endless roller coaster ride of entrepreneurship that you’ve almost forgotten what you’re even doing this for.

When I became an entrepreneur I wanted what you want.  I wanted to do something more meaningful with my life. I wanted to be my own boss.  I wanted to get out of the rat race and be in control of my own earning potential.  

When you decide to start your own business it can be really exciting and overwhelming at the same time.  It’s hard to know how all the pieces fit together.  And let’s get real here, you just can’t be good at everything.  So parts of your business get ignored, the never ending to-do list continues to get longer and you become more stressed out, tired, and probably a little bit cranky.

But guess what, it doesn’t have to be so hard. 

You don’t have to go on spinning your wheels always wondering if all the ups and downs, highs and lows are worth it.  And you definitely don’t need to sacrifice your health or happiness just to chase the dream.   Maybe you’ve even thought about giving up your dream altogether?

Friend, there will be none of that.

With almost 20 years of experience in branding and design I’ve created this business to help entrepreneurs, like you, step into the role you’re meant to be playing and lift you up and out of the never ending drama.

Ruby Somera at Januik Winery in Woodinville
Ruby Somera at Januik Winery in Woodinville, WA

I can help you find your way. 

My approach to branding is holistic.  We’ll focus on your superpowers and create a strategy that will give you the time, space and energy to do more of what you love, make more money and connect with your audience in an authentic and meaningful way.  

By the end of our engagement, you’ll have a brand that is true to your vision and a website that does all the marketing so you don’t have to.  

Sound good?

Ready to create a brand that changes lives and gives you the freedom and flexibility to do what you love?  Let’s get started!

Ruby Somera drinking coffee in her home office
Ruby Somera in a pink sweater standing on the beach at the Oregon Coast

Connect. The photography of people matters because it allows us to look at a moment in time of another person or people.  It acts as both a window & a mirror.  Portraits have the power of revelation, giving us the gift of connection.  That connection to one another is sometimes all we need.

We are passing through time unstoppably.  The portrait cannot undo time, but it can, however, tell the story of who you are & who you once were.  

Lean in.  I am here to create that connection with you & for you.  I am here to guide you & direct you to a moment where you can drop your guard & feel safe in my care.  I will take the time necessary to help you find that space, that rare & beautiful moment when your soul comes into view.  A moment that is true, honest & revealing.

The Foundation.  Naturally, most of us spend much of our lives building walls & guarding ourselves to feel safe.  Transparency does not come easily.  I believe that it’s not so much about the technical use of my camera, but more so the challenge of creating the connection & guiding you to let go & come forward.

We are all striving to be seen for the person that we believe ourselves to be.  You may wonder if you will ever feel comfortable enough with me to get the photos that you have always dreamed of.  Well, finding these moments of soul connection does not happen accidentally.  It comes with study & preparedness.  Each individual photo session begins with a creative concept & leads to detailed steps to follow.  I will help you let go of any nervousness & together we will create the most compelling photos of your life.

Your story.  In photography the narrative is the extra ingredient that makes a photo take root in our hearts.  A photo without a narrative can be bland & flavorless.  My goal is to create photos with a narrative depth.  I believe that the photos that connect with what we know & hold to be true have the power to transcend the limits of time.

Dress your walls with pretty prints!

Life behind the brand

1. I'm an Adventurer

I’ve always believed that the time is now; the adventure has already begun.  The present is the gift – you just have to open it up.  Mark Twain says it best, ” Throw off the bowlines, sail away from the safe harbor.  Catch the trade winds in your sails.  Explore.  Dream.  Discover.”

2. I'm a Fashion Designer

I have a secret.  I’m a brand expert and photographer completely by accident.  My formal training is in design, fashion design. I spent 16 years climbing the corporate ladder.  I became a design leader managing multi-million dollar programs for one of the nation’s top lifestyle brands, Tommy Bahama.  

3. I'm a Traveler

Travel is an awakening experience.  I savor taking part & immersing myself in this amazing aspect of life.  It rekindles my desire to explore, discover & see things differently.

Travel is one of life’s greatest privileges.  It’s an opportunity to let go & be swept away.

4. I'm an Incurable Optimist

Seeing is a miracle that begins when we wake up each day.  “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”  – Marcel Proust

I believe that learning to see is about approaching life from a new perspective and rediscovering a wonderment with the world.

5. I'm a Poet

I believe that the best photographs ever taken follow the same trajectory as poetry.  Poems are spare.  With so little space, they require distillation.  Those few lines communicate more & deepens the experience.  Great photography, like the simplicity of a beautiful poem, always gives more.

6. I'm a Mom

My life has been transformed since becoming a mother.  All I want is to raise a good human.  My perspective on everything has changed.  It has heightened my awareness & my appreciation of time.  After he was born it truly hit me – the only moment that matters is right now.

Some fun facts

During my tenure at Tommy Bahama, my work appeared in various national publications including GQ Magazine and WWD, made appearances in films such as the Transformers, 50 first dates, the Descendants, and Forgetting Sarah Marshall and would often be seen on television shows such as Modern Family, Jane the Virgin, as well as the Today Show and Good Morning America.  




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