What is personal branding photography?
The New Frontier of Modern Marketing
“If you have a product or service you believe in & you don’t do everything you can to market the heck out of it, you’re stealing from those who need you most.”
Personal branding photography is a modern way of marketing yourself & your services from a place of true authenticity. It is an honest & genuine approach that leaves customers feeling trust & deeply respected.
Let’s face it, when most people think about marketing they believe it to be a sleazy way of scamming people into buying whatever they’re selling. Honestly, it can feel pretty gross. Most people, like myself, have been trained to have such a negative association with marketing that we’re not even aware that honest & ethical marketing even exists.
Which is why most entrepreneurs shy away from the idea of marketing themselves at all.
It doesn’t have to be that way anymore. You don’t have to feel like you’re a slimy human because YOU ARE NOT trying to trick people, take advantage of people or get anyone to buy things that they don’t want or need.
How personal branding photography can work for you.
Personal branding photography is marketing yourself in a way that can actually bring out the best in your humanity. Through visual imagery you can show your ideal clients your honesty, your compassion, & your generosity. You can be encouraging & truly serve them from a place of deep understanding & respect.
Do you know what’s cool, this kind of marketing rarely ever feels like “marketing”. Instead, it just feels like looking at photos of someone you want to know; someone you feel like you might want to be friends with. It can even make you feel like you wish you could be that person – the “I want what she’s having.” syndrome.
This kind of visual storytelling evokes trust & inspiration. You’re inviting your ideal clients to actually want to do business with you. It is a really beautiful form of modern marketing.
Laina is an inspiring entrepreneur who is living her truth. This California native owns a bar in the Ballard Neighborhood of Seattle called Lamplighter Public House. Laina is also pursuing a new path in Real Estate & has just joined an elite team of doers. Did I mention she also has a toddler? How does she do it?
For her photo shoot we captured Laina’s life on the go. She’s beautiful, she’s approachable, she’s edgy & she’s getting it done! Go Laina!
As an entrepreneur, I know that you have a unique gift that you’re excited to share. I encourage you to serve your highest purpose & shine your light on the world. Live the life of your dreams & don’t let anything stop you. Be authentic. Be genuine. Be YOU.