No matter how big or small, marketing is an essential component of owning a business. But the idea of selling can send many entrepreneurs into an all-out tailspin. I totally get it, though.  You don’t want your customers to think of you as being salesy, misleading,  manipulative or morally questionable.  That is not who you […]

How to create a wow worthy website that converts Your website is probably the number one most important piece of marketing content you’ll ever create.  It’s your store front window, your credibility, authority and your sales funnel all rolled into one. And depending on your situation, it’s entirely up to you how much time and […]

You started your business to make a positive difference in the lives of others, to do something that you feel will genuinely make the world a better place and because you want to fulfill your soul’s purpose.  Am I right? That’s great!  But why isn’t anyone paying attention? Why?  Because you haven’t spent enough time […]

How many times have you tried to figure out your “brand” but couldn’t really seem to make anything come together? Most likely you’re not even clear what a brand really is or what it’s supposed to do.  I get it, it’s a completely confusing concept…except that it isn’t. Before I explain what I mean, let […]

I totally get how frustrating it is when you have something amazing to offer, but every effort you make to be seen  is overshadowed by all the other people in your industry vying for the same space. Here’s the scary truth – the online digital landscape is getting noisier and noisier.  It’s making us all […]

Want the secret to increasing your visibility, finding more prospects, closing more deals and making more sales?  Here it is...there are no secrets.  There are no easy answers and there are no sure things. Here’s the good news!  Even though there is no magic pill to earn consistent revenue, it’s still totally possible for you […]

No matter what industry you’re in, it’s likely that the business idea you have has already been done before.  But the question is not whether you should let this discourage you.  The question is, how are you going to lift yourself up and get your brand noticed in an oversaturated market? The competition can be […]

Just one month ago things looked very different for all of us.  Most of us still had our jobs, clients, and consistent work coming in the door.    Today there are at least 16 million people who have filed for unemployment in the United States alone. We’ve been hearing it everywhere.   We are in unprecedented […]

Ok, raise your hand if you’re getting a little tired of hearing the word “authentic” when it comes to branding and marketing?   Friend, I hear you 100%! That word has been used so often it seems like it’s having the opposite effect of the actual meaning.   Check yourself before you wreck yourself When I was […]

This is the year to step up your game and create an impactful brand that is meant to change lives.  Isn’t that what you’re here for? This is why I became an entrepreneur and I’m pretty sure it’s why you did, too. But here’s the thing, people get really confused about what it means to […]