Challenge:

Terri Simmons came to us because she was ready to quit her full time job as an architect and build the life coaching business she was dreaming about.  Terri had been coaching clients as a side hustle, but the website she put together herself did not reflect any aspect of her vision and needed help to clarify her message so she could reach more people.

Her approach to life coaching is unique and nuanced wasn’t sure how to communicate this on her website.

Strategy:

We started from the ground up by developing the foundation of her business and getting clear on her vision, mission and brand position.  We outlined her revenue streams which gave her a clear direction on how to move forward in her business.

Design:

Create your All’s brand keywords are:  Honest, Intuitive, Bold, Loving, Vulnerable, Curious.  The color palette is a direct reflection of Terri’s personality and embodies the feeling of her brand.  Every color in her palette is intentional and represents a specific feeling.

Results:

Create your All was manifested and captures the true spirit of Terri’s vision.  She not has a space in the online world where she can show up authentically as she is, unapologetically sharing her story and serving her clients through her intuitive gifts.

Brand Position:

To create a community of empowered women who willingly choose to rebel against the status quo and confidently design the life of their dreams.

Scope of Work:

• Business Development
• Brand Strategy
• Brand Design
• Brand Photography
• Website Copy
• Website Design
• Logo Design